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Welcome to the Vesta Blog.

I'm Kendall, founder and creative director at Vesta. Check back often for studio news, stories, style guides + more. Thanks for being a part of our journey!

Finally Finally! Pre-orders are coming!

Finally Finally! Pre-orders are coming!

Mark your calendar loves: preorders open Monday July 17th!! It's been a long (long) road to get here, and I could not be more excited to release our first two styles into the world. Want to know a little about this first release? Read my story below...

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The Ceres Kimono
-Available in S, M, & L in silky Black Cupro, Blush Cupro, and Denim Tencel
-Made ethically in the USA from innovative sustainable vegan fabrics
-Designed to be worn and tied several different ways (as a dress, jacket, beach cover-up etc.) and take you from season to season
-Regular Price: $180
-Preorder Price: $135

 

The Half Moon Wrap Dress
-Available in XS, S, M, & L in silky Black Cupro, Blush Cupro, and Denim Tencel
-Made ethically in the USA from innovative sustainable vegan fabrics
-Designed to be wrapped four different ways and to take you from season to season (the fit is slightly loose so it can be worn over tights or pants and turtlenecks in colder weather)
-Regular Price: $135
-Preorder Price: $98

 

I answered some questions about how the preorders work in my newsletter, but if you're reading this blog, you probably have a deeper understanding and curiosity about sustainable fashion, so I thought it would be fun to answer some other questions about the pieces, like...

"Wait, these look like summer pieces, but they won't be in stock until September?"

Yup, for all my planning and hard work, the timing went a lot differently than I anticipated. I was working so hard to get these babies launched in the Spring, but when my 1st, and then 2nd samples came back and they were good, but not perfect, I had to choose whether to release them as is in order to stick to my timeline, or to go back and take more time to perfect them. I thought hard about my goals as a designer, entrepreneur, and advocate for sustainable vegan fashion, and decided that my #1 goal is to have a good product. That's my one job, you could say. Have you ever come across a brand with on-point marketing and an Instagram to die for, yet their products totally suck? I definitely have. And I don't want to be that brand.

My ultimate goal is to offer clothing that people can rely on to be well-designed and high-quality. So I had a 3rd sample made and realized I would have to approach my marketing from another angle, since now people probably wouldn't be receiving them until late, late summer: the pieces needed to be more versatile so they could be worn in the colder months. I went back to an amazing slub denim Tencel I'd previously fallen in love with and decided it would make a great third fabric option, especially for people who want a bit of a heaver fabric going into Fall. I also made the armholes on the dress slightly bigger so it could be worn over a tee or turtleneck in the colder weather. And I made the arms of the kimono a bit longer so it offered more coverage. 

Luckily, my 3rd round of samples came back just as I envisioned. The pieces are even more versatile and seasonless, and I feel the fabrics can truly be worn year-round. I hope you love them as well. I know how nerve-wracking it can be buying from a new brand (and ordering online at that), which is why I'm offering 25% off everything for the first two weeks and free shipping and returns/exchanges on your first order always, as a way to say thank you for taking a chance on us! 

I would be absolutely thrilled to hear your feedback on the pieces you order so please keep in touch at hello@shopvesta.co!

And what about the other pieces I've been working on: the ribbed Modal half-sleeve mock neck tops and high rise wide leg ankle pants? Since I'm bootstrapping this, I can't afford to produce all the pieces at once, so I'm staggering their release. But I'll keep you all in the loop once I know more!

Be sure to sign up for the email list (below) to be the first to know when preorders open! Thank you so so much for following along!

xoxo Kendall 

 

Pressing on: the latest four months of Vesta

Pressing on: the latest four months of Vesta